Emboss and Deboss
Embossing or debossing create the kind of printed pieces that stand out where others fall flat. Literally. Both methods use metal plates to press or imprint your design into the product you’re customizing. Embossing results in a design that’s raised up from the surrounding material, and debossing results in a design that’s stamped down or recessed into the surrounding material.
Embossing is most akin to one of those topographical maps or globes. You can run your hand across it, and actually feel the ridges and mounds of the area. In the same manner, the embossing process will use a plate to press your logo up into the product. Your artwork will then be raised above the plane of the rest of the product, allowing it to stick out visually and tactilely.
Debossing is simply the inverse of embossing. A metal plate is used to press down into the product, leaving behind a lasting indentation of your artwork.