One of the most cutting-edge processes of imprinting, laser engraving can be used to create a item that generates a higher perceived value. While ink and dyes can add life and vibrance to your brand, the precision and feel of laser engraving adds a touch of elegance that other imprinting processes cannot provide.
The actual process is pretty simple. A digital rendering of your artwork is fed into a special computer program. This program communicates with the laser, so it knows exactly what design to create. A product is fed through the machine and the laser burns away a layer of material to create the imprint.
You may notice that certain products end up with different shades in the actual engraving. This is primarily due to the material that the laser interacts with. If the product is made up of aluminum, the metal will oxidize when the laser hits it, creating a "white" engraving. Some manufacturers may also have the ability to add color to the engraving via foils or powder dyes.